To send business text messages from local US numbers, you register your brand and messaging campaigns for A2P 10DLC. This article covers the registration fees, resubmission costs, and messaging limits for each brand type, so you can choose the option that fits your sending volume.
Registration fees
A2P 10DLC registration has two parts: a one-time brand registration fee and a fee for each campaign you register.
Brand registration fees
The brand fee depends on your brand type. You only pay for the brand type you register, not all three.
Brand type | One-time registration fee | Who it's for |
Sole Proprietor | $4.50 | Individuals and small businesses without a Tax ID (EIN) and with low messaging volume |
Low Volume Standard | $4.50 | Businesses with a Tax ID (EIN) sending fewer than 6,000 messages per day |
Campaign registration fees
Fee type | Amount | When it's charged |
Campaign vetting fee | $15 | For each campaign you register |
Fee summary
Fee | Sole Proprietor | Low Volume Standard |
Brand registration | $4.50 | $4.50 |
Campaign registration (each) | $15 | $15 |
Resubmission fees
If a registration request is rejected and you choose to resubmit it, these fees apply:
Brand registration resubmission: $11 per request
Campaign registration resubmission: $15 per request
These fees are set by The Campaign Registry and US mobile network operators. They apply regardless of your messaging provider.
Recurring monthly campaign fees (per campaign)
These fees are charged per active campaign, every month.
Campaign Type | Monthly Fee (USD) |
Sole Proprietor (Starter) | $2.00 |
Low Volume Mixed Use Case | $1.50 |
Messaging limits per brand type
Your brand type determines how many campaigns you can register and how many messages you can send each day.
Brand type | Max campaigns per brand | Daily volume (T-Mobile) | Daily volume (all US carriers) | Use cases |
Sole Proprietor | 1 | 1,000 SMS segments/MMS | About 3,000 SMS segments/MMS | Sole Proprietor use case only |
Low Volume Standard | Up to 5* | 2,000 SMS segments/MMS | About 6,000 SMS segments/MMS | Mixed, multiple use cases |
*More than 5 campaigns may be allowed with a valid business reason.
What counts as a message segment
Daily limits are counted in SMS segments and MMS messages, not in conversations.
SMS: A single segment holds up to 160 characters. Longer messages are split into multiple segments (concatenated SMS), and each segment counts toward your daily limit.
MMS: MMS messages aren't split by character count. Each MMS counts as one message, whatever it contains, as long as it stays within MMS size limits. MMS can include images, video, audio, or longer text.