This article explains what information you'll need to prepare before submitting your toll-free messaging verification request.
Note: If you have previously completed company profile registration in DialLink, the information you provided will be automatically pre-filled during the registration process.
Business identity and profile
Legal business name: Must match your official business records exactly. Mismatches between your submitted name and public records are a common cause of delays.
Business or tax information: Details that help carriers confirm your business is a real, registered entity.
Email address: Used to reach you if carriers need clarification or additional information during review. Preferably a corporate domain (e.g., name@yourbusiness.com).
Phone number: A working contact number for your business.
Region of operations: Where your business is based and where it primarily serves customers.
Business website: Must be live and fully functional, with no broken links or placeholder content, and include accessible links to your Privacy Policy and Terms & Conditions.
Address: A valid US or Canadian address. PO boxes are generally accepted.
Use case details
Use case category: Select the category that best matches your messaging, such as marketing, account notifications, customer care, delivery notifications, two-factor authentication, or a similar option. You can select more than one if it applies.
Use case description: A clear, specific explanation of how you'll use the toll-free number, including the type of messages sent and who receives them. Vague descriptions (for example, "sending texts to customers") are a common reason for rejection. Be specific, for example: "Sending appointment reminders and service updates to customers who booked through our website."
Estimated monthly message volume: Your best estimate of how many messages you expect to send per month. This doesn't need to be exact, but it should be realistic.
Opt-in and consent
Opt-in type: How recipients agree to receive messages from you, such as a web form, verbal consent, a paper form, a text keyword, a QR code, or an imported contact list.
Call-to-action (CTA): The exact language or prompt shown to users when they opt in, including any compliance language such as "Message and data rates may apply."
Opt-in process description: A step-by-step explanation of how consent is collected, matching how the opt-in actually works for your business. Carriers compare this description against your opt-in evidence, so the two need to tell the same story.
Opt-in evidence: A publicly accessible link or image showing the actual opt-in form, checkbox, or process your customers use. This can't require a password or login to view.
Legal policies
Privacy Policy URL: A direct link to your privacy policy. It should clearly state that customer data isn't shared with unrelated third parties.
Terms & Conditions URL: A direct link to your terms and conditions.
Sample messages
Production message samples: 2 to 3 realistic examples of the actual messages you plan to send. These should match your stated use case and include your business name in the first message, plus opt-out instructions such as "Reply STOP to cancel" in at least one sample.
Compliance keywords and automated responses
Opt-in confirmation message: The automatic reply sent to confirm someone has successfully opted in.
Opt-out keywords and response: The keyword recipients text to unsubscribe (for example, STOP) and the automated confirmation they receive.
Help keywords and response: The keyword recipients text for support (for example, HELP) and the automated information they receive in response.